Laricia Smit

Laricia Smit is the Managing Director of Corporate Communication, an integrated strategic communication consultancy. She has 18 years experience in the public relations and communication management industry. During her career she has been responsible for the implementation of various public relations programmes, media relations campaigns as well as planning and implementing various events ranging from international conferences, seminars, workshops and training programmes.

Laricia lectures at various private education providers in the country and has presented event management workshops and seminars internationally.

She is the author of three academic handbooks:

• Event Management – Putting theory into practice, a South African approach, 4^th Edition (2015) – Publisher: Masterskill
• FET Colleges Series – Marketing Communication (2006) – Publisher: Pearson Education
• FET Colleges Series – Management Principles NQF 2 (2006) – Publisher: Pearson Education